Case Study: ForPlayers (+70,000€) | Accelerating Growth in Esports with Targeted Lead Generation

Before Teaming Up:

ForPlayers is a prominent esports organization focused on providing top-tier competitive gaming experiences, sponsorships, and content creation. Despite their strong presence in the industry, they were struggling with a few key challenges that hindered their ability to scale further:

• Inconsistent lead generation, making it difficult to maintain a steady stream of high-quality prospects.
  
  

• Low conversion rates, with many leads failing to progress to meaningful meetings and partnerships.
  
  

• Inefficient outreach, which caused sales teams to spend too much time on low-priority leads and missed high-value opportunities.
  
  

ForPlayers needed a reliable strategy to boost their meeting bookings, reach more potential sponsors and partners, and convert opportunities into tangible revenue.

The Results

In just three months, we helped ForPlayers achieve:

• 70,000€ in new revenue, driven by a significant increase in booked meetings and successful conversions.
  
  

• A more efficient and scalable lead generation system, improving their ability to secure high-quality meetings.
  
  

• Stronger relationships with potential sponsors and partners, resulting in increased collaboration and long-term business opportunities.
  
  

How We Did It?

We focused on optimizing ForPlayers' lead generation process and creating a scalable system that allowed them to secure more meetings with the right prospects. Here’s how we approached the challenge:

1. Identifying High-Value Prospects
   To ensure we were targeting the right audience, we worked with ForPlayers to identify high-value prospects, including potential sponsors, partners, and influencers within the esports and gaming industry. We helped them focus on:
   
   

• Brands looking to expand their reach in esports and engage with a highly engaged, digital-first audience.
  
  

• Gaming companies looking to partner with esports organizations for promotional campaigns.
  
  

• Influencers and content creators who could benefit from collaborations within the esports ecosystem.
  
  

2. Streamlining Lead Generation and Outreach
   We implemented a data-driven, automated outreach system designed to generate a higher volume of meetings. This included:
   
   

• Sending personalized emails that resonated with the specific interests and needs of prospects in the esports industry.
  
  

• Using automated follow-up sequences to ensure no prospect was left behind and every opportunity was nurtured.
  
  

• Focusing on relationship-building, positioning ForPlayers as an attractive partner in the growing esports market.
  
  

3. Optimizing Meeting Scheduling
   We helped ForPlayers streamline their process for booking and scheduling meetings, making it easier for prospects to engage. This included:
   
   

• Automated scheduling tools to eliminate the back-and-forth of setting up meetings.
  
  

• Clear calls to action in every outreach, making it simple for leads to take the next step.
  
  

• Prioritizing meetings with the highest-potential partners to maximize ROI.
  
  

4. Tracking and Refining Outreach Efforts
   By continuously analyzing outreach performance, we helped ForPlayers refine their messaging and approach to ensure higher meeting conversion rates. This involved:

• A/B testing subject lines and email copy to determine the most effective messaging strategies.
  
  

• Reviewing meeting feedback to fine-tune the outreach process and make necessary adjustments.
  
  

Breaking Through the Noise in Esports

Before working with us, ForPlayers was finding it difficult to consistently secure high-quality meetings due to scattered and inefficient lead generation efforts. Their outreach lacked the precision needed to engage with top sponsors and partners effectively.

By implementing a targeted, data-driven system for lead generation and outreach, we helped ForPlayers cut through the noise in the competitive esports space. The result? More meetings, stronger partnerships, and a significant revenue boost.

If ForPlayers' success resonates with your esports organization or business, let’s talk. At myoProcess, we specialize in helping esports companies secure high-value meetings and scale their operations. We know how to get the details right so your business can grow rapidly and sustainably. Let’s make it happen!